This has always been the way search engines have worked and the process is here to continue. The difference that we experience now is that search engines have become much stricter and it is the quality content that can help get placement in the first few rankings. It is important for businesses to get the maximum exposure and the farther one is listed in search pages, the lower are the chances of success. As a digital marketing company, we ensure that you are well placed and gain a substantial amount of traffic geared towards your industry.